On Tuesday, November 7th, Linden Lab announced their new Premium membership benefit, previously hinted at in recent blog posts.
In short, and with immediate effect, Premium members will have access to 90 days of L$ transaction history – almost 3 times as long as Basic members, who will retain access to 32 days transaction history.
The blog post also reveals and interesting statistic – quote:
Every day, the Marketplace alone sees more than 20,000 unique buyers purchasing more than L$16,000,000 worth of goods from more than 15,000 unique sellers.
Allowing for the caveat of “more than”, with a 5% commission on all Marketplace sales, this would indicate that the Lab is generating some L$800,000 in revenue from Marketplace sales, or very approximately some US $1,123,077 per year. While approximate, this gives some idea of the contribution the Marketplace makes to the Lab’s revenue stream.
Having an extended transaction history kept on file is something a lot of merchants will likely find useful, particularly when dealing the customer enquiries or issues. As such it will be interesting to see the feedback on this benefit.
Certainly, a benefit like this, together with those such as the extended access to concierge support, the increase in the number of off-line IMs Premium members can access on next logging-in, and the increase in group slots from 42 to 60 for Premium members, is likely to be a lot more welcome among a broader cross-section of Premium members than the “gift” type of benefit might reach, and liable to be far more practically used.
The Lab has been awash with blog posts this last week. There was news of a new Marketplace promotion – the 12 Days Of Savings, which launched on Wednesday, December 14th and runs through to December 25th. It sees the Lab hook-up with selected content creators to offer up to 70% off selected goods for the period.
That was followed by the announcement of the Jolly Holiday Crawl, and a chance to meeting Linden staff as they hop across wintry regions before retiring to Winter Wonderland for the time-honoured residents vs Lab snowball fight.
The Jolly Holiday Crawl will start at 1:00 SLT on Monday, December 19th, and conclude at :12:00 SLT at the Winter Wonderland, ready for the snowball engagement at Winter Wonderland, which will continue through to 14:00 SLT (officially!). There’s a special gift on offer for those taking part, and the itinerary reads as follows (all times SLT):
12:00 noon – 14:00: Winter Wonderland (which can also be reached via the Portal Parks) – follow the path through the village and up into the hills.
To coincide with the above, and the opening of the all new Portal Parks (see my post here for more), the Lab officially announced the re-opening of Winter Wonderland on Thursday, December 15th, together with an end-of-year Premium Membership discount drive.
The five regions of Winter Wonderland offer the Village of Lights (with the main landing point), the snow track for snowboard and snowmobiles (rezzers at the starting point), the skating rinks, Ferris wheel, walks in the snow, and – of course – the snowball fight arena.
The Premium Membership discount is this time in respect of the Quarterly Billing plan, and relates to 50% off your first payment under that plan. (all subsequent payments will be at the standard rate), and provides all the usual Premium perks. In addition, new and existing Premium members can claim yet another premium gift, which this time also includes a Premium Badge which unlocks exclusive options at Winter Wonderland (e.g. upgrading snowball weapons in the snowball arena).
For those who are interested in the Premium Membership offer, it expires on January 2nd 2017, at 08:00 SLT – be sure to read the small print on both the official blog post and the Premium sign-up page.
On Tuesday, November 15th, Linden Lab announced a new Mainland community initiative called Horizons. It’s been the subject of much speculation and debate since two blocks of 60 regions associated with it appeared on the main grid map for testing purposes in October. Patch Linden further stirred up interest by posting some teaser images to his Profile feed!
Picking up on the SL13B hints, I contacted the Lab with the idea of covering Horizons – not only what it is, but also how and why it came about. Patch and his team were very receptive to the idea, and as result, I had the opportunity to tour the regions ahead of the opening, and learn more about it from Naughty Mole of the Linden Department of Public Works (LDPW).
In short, Horizons presents a new 36 region Mainland community residential environment open to Premium members. Associated with this are four identical info hubs and two community regions, together with twelve regions of open water. All of this has been built around a new, six region experience-based adventure / quest called the Horizons Experience, which is open to all residents.
As noted above, the residential regions are available for Premium members. Designed with a “retro futuristic” look (think The Jetsons and you’ll be getting close), with integrated road system and waterways, each of these regions offers a number of 1024 sq metre parcels which, with the increased land capacity for Mainland, coupled with a x2 object bonus, have a total Land Impact capacity of 702 each. But that’s not all.
Associated with each parcel is a “mailbox” control centre allowing parcel holders to select one of six different house designs which are provided “free” for their use: they do not count towards the parcel land impact allowance. The houses can be held individually or by a group, and can be used for residential or business purposes. In addition, the “mailbox” offers a resource pack containing textures and bits to allow the houses and parcels to be dressed, while each house design includes a built-in control panel for lighting, window shades security, etc.
For those who don’t wish to use the six supplied house designs, there is an option in the mailbox to clear the parcel. Land holders can then put down their own choice of home / structure instead – although this will count towards the total LI capacity for the parcel. It is hoped that those who opt to go this route will select a design in keeping with the overall “retro futuristic” theme of the regions.
A couple of further points to note is that the Horizons regions are all Adult rated and are connected to the north side of the Zindra Adult mainland continent. I’ll get to why in a moment, but suffice it to say for now, this shouldn’t be taken to mean the environment is for purely adult activities. The second point is that terraforming, including parcel subdivision, is not allowed on any of the regions.
So how did this all come about?
“We decided to develop Horizons as a result of thinking about what we could do to give the Mainland something new and exciting for residents to both participate in and enjoy,” Patch replied. “We wanted to offer a structured residential experience, somewhat modelled after the success of Bay City, together with a really unique six region gaming experience. However the basic idea is to give Premium residents the ability to purchase and own parcels that are all uniquely themed and intermixed with the gaming experience itself.”
“It’s been a very big project for us,” Naughty Mole, of the Linden Department of Public Works, added. “It’s something we’ve been working on for the last seven months. We have the thirty-six residential regions, the info hubs and community regions, rezzing zones for boats and flying vehicles, which we hope residents will find attractive. All of the waterways can be navigated, and the roads are suitable for driving along.”
“We wanted to give people maximum flexibility,” Patch continued. “Making the houses opt-in or opt-out offers that kind of flexibility. We also have a lot of little neat features and attributes scattered throughout the regions for people to discover. Then there’s the Info hubs as well. They’re designed to tie-in to the current info hub system that’s out there, but are different to the traditional info hub in that they have different areas residents can visit to find out more about Horizons. So people can explore them, watch videos, visit the gaming experience from them, and so on.”
It is through the four identical info hubs visitors coming to Horizons via the Destination Guide will gain their first introduction to the regions. “Each one has a landing point,” Naughty explained as we teleported into one. “Spread out around that, are the rezzing zones for boats and flying vehicles and the land information area, where people can find out about obtaining a parcel on Horizons. This has an introductory video and a link to the Horizons wiki page which has everything you could possibly need to know.
“There is also the demo area where people can preview the available free houses. This is split between individual and group owned units; the house options in both are the same, but group owned have an additional controller for group access. The info hubs also include an area for the Horizons Experience, which includes videos, a link to the wiki page, a prize display and a teleport portal to the game regions.”
The two community regions comprise three social areas open for use by residents: a bar – the H(orizons) Bar, a more chilled-out lounge, and a meeting facility. “These are spaces where you can socialise,” Naughty explained as we toured the regions. “You can have a formal meeting, an informal meeting, or go hang out in the bar, where we have music and dance balls, so will hopefully be a place for people to hang out, meet friends and so on.” As well as the social spaces, the community regions also include their own rezzing zones for water and aerial vehicles.
Update, November 3rd: the changes in prim allowances in full are now available in this post.
On Thursday, November 3rd, the Lab blogged about their latest Premium subscription offer for Second Life, and in doing so gave confirmation of the Mainland LI / prim allowances people had been noticing following the weekly deployments on Monday, November 1st and Tuesday November 2nd – and gave a tease for more news to come:
Premium members are entitled to a Linden Home and can own parcels on the Mainland. Now, we’re raising the limit on the number of prims you can use in those spaces. This means you will have more prims and creative flexibility to decorate and customize your own space. Land impact (object) capacity on Mainland Regions will go from 15,000 to 22,500 – that’s a lot more building capacity!
In addition to this, we will further carry the prim limit increases to the private estate regions shortly. Keep your eye on our blogs for more information!
An episode of Designing Worlds comes out later this afternoon which talks more in-depth about this new perk. We’ll update this blog once it’s available.
(My emphasis on the last part of the statement). All things being equal, I’ll also have more to come around 14:00 SLT see the link at the top of this article.
The rest of the post concerns itself with the Premium subscription offer, which started on Wednesday, November 3rd, 2016 at 08:00 SLT and will expire on November 10th, 2016 at 08:00 SLT. It offers the usual 50% discount – which for this offer is applied to the first month of the monthly subscription plan, as the small print explains:
TERMS & CONDITIONS This offer begins on November 3, 2016 at 8AM Pacific Time (PT) and expires on November 10, 2016 at 8AM PT. To qualify for this promotion, you must 1) have an existing Second Life (“SL”) basic account or create a new account, and 2) select monthly (every one month) billing for your SL account. The fifty percent (50%) discount will be applied to your first month’s bill and future months will be billed at the standard Premium Membership price (currently US$9.50 per month). For new accounts or accounts not previously upgraded to Premium Membership, after initial login through the Second Life viewer following upgrade to Premium Membership and: 1) following your first full week, the L$300 weekly stipend will be deposited to your account every Tuesday for the duration of your Premium Membership; and 2) after your account has been active for forty-five (45) consecutive days, the L$ sign-up bonus will be deposited to your account.
As well as the discount, Premium members are also offered a new gift in the form of a laser-shooting Alpha Robot Avatar.
Springtime in the northern hemisphere brings with it many things. The changing of the clocks; the longer hours of daylight; the promise of sunshine … eventually; the inevitable turning of thoughts towards lawns and mowers. And the arrival of the Second Life Premium Discount.
The latest offer, launched on April 14th, 2016, see the usual 50% discount on the first instalment of the quarterly membership payment plan, reducing it to US $11.25 (the remaining quarters of the billing period remaining at US $22.50 (European users note that VAT is no longer applied to Premium subscriptions).
The offer comes with another set of in-world gifts, available from the Premium gift kiosks, and this time takes the form of a set of garden furniture and accessories, namely a breakfast table with food provided in either a 16 LI set or a lower LOD 8 LI set; a garden bench, a set of garden trellises (one with flower heads and one without), plus a pair of plushies (bird and rabbit) which each come in versions which can be rezzed in-world or which can be held. The total LI for the in-world items (minus plushies) is 55 (or 47 when using the “Low LOD” food items), which is rather a lot, coupled with some lacklustre texturing.
I’ll state up-front that like a lot of people, I’m not a fan of Premium gifts of this type, and do much prefer the broader benefits the Lab has striven to offer of late: access to concierge support, the increase in the number of off-line IMs Premium members can access on next logging-in, and the increase in group slots from 42 to 60 for Premium members, and Experience Keys being available only for Premium members.
However, I also understand that offering benefits of this type isn’t necessarily easy, either, and nor is implementing many of the other ideas that have been put forwards, again as I discussed just over a year ago. In this respect, the Lab is caught between something of a rock and hard place on a number of levels. As such, whether or not to update will remain a consideration of broader issues (such as the added benefits mentioned above), rather than simply looking at perks like this alone.
For those who are interested in the latest offer, it expires on April 25, 2016, at 08:00 SLT. It comes with the usual small print, to whit:
To qualify for this promotion, you must 1) have an existing Second Life (“SL”) basic account or create a new account, and 2) select quarterly (every three months) billing for your SL account. The fifty percent (50%) discount will be applied to your first quarter’s bill and future quarters will be billed at the standard Premium Membership price (currently US$22.50 per quarter). Any Linden Dollar (L$) sign-up bonus will be applied to new accounts or accounts not previously upgraded to Premium Membership after the account has been active for forty-five (45) consecutive days.
Update: The Lab has also now blogged on this offer, and also indicate that the Haunted House experience has re-opened in Second Life, which is open to anyone via the Portal Park.
Linden Lab has launched the latest Premium membership offer alongside a seasonal Halloween gift offer for new and existing Premium members.
The Premium membership discount applies to the first quarter of the Quarterly Billing plan (remaining quarters all billed at the full price of US $22.50 per quarter), and runs from now through until 08:00 SLT on Monday, November 2nd, 2015.
The Halloween gifts come in three parts: a ridable flying dinosaur (with aviator helmet for the rider), which is clearly intended to link to the PaleoQuest game; two “ghostly” avatars (male and female) with HUD and alpha mask; and finally, a drone system, comprising a wearable iPad-style controller, a HUD, and an update system.
I’ve tended not to be overly enthusiastic about such gifts (with the odd exception, such as the sailing boat – which at least got me into sailing in SL), and to be brutally honest, these do little to break the mould. The dino and the ghost avatars have a certain yawn factor about them which had me rezzing to take a look, trying and deleting.
The drone could be seen as a little fun item, and has a number of interesting features. You can, for example, slave your camera to it, and fly it around, or you can set it to automatically follow you (or someone else who is within range) as you wander around (it’ll self-delete should you teleport out of the current region), while the radar function will list the names of other avatars in the region and their distance from your avatar. There are also options for customising the drone and setting its “mood”, and it’ll get a tad naggy if you forget it is there.
That said, I’m not entirely sure just how long the drone is likely to remain a novelty item for most; if you want to have a free-flying camera, a suitable controller and the flycam mode in the viewer are both far more efficient (as is alt-camming). However, it can be entertaining (I admit to having a giggle when it spooked a helo crew hovering next to my house), and could offer options in some RP scenarios, while the iPad and its associated animations might find a use from time-to-time, even if the drone doesn’t.
As usual, if you are considering the move up from Basic, might I offer some thoughts (as long in the tooth as they might be) as someone who has bounced from Premium to Basic and back again?